About Us
Movement Cultivates Beauty — Discover the science behind the Golden 15 Minutes
Our Story
At kingdo, beauty isn’t just what you see—it’s the potential you activate. We believe the core of true beauty lies in scientifically awakening the skin’s and muscles’ own potential. kingdo stands for a skincare philosophy that goes beyond surface supplementation. It is about stimulating your skin’s intrinsic circulation and recovery power.
With our guiding principle of “Purify × Activate,” we’ve built a skin‑exercise system of “Purify First, Then Nourish.” Through deep purification to release skin vitality, followed by precision activation to reboot foundational energy, your skin evolves from the surface to the depths. kingdo lets beauty grow through every micro‑movement of your skin.
Our Origins
kingdo was born in the Netherlands through the vision of Dr. Selma van Asselt, a passionate healthy-living advocate and anti-aging therapies expert. With more than 30 years of research into the synergy of beauty devices and skincare, Dr. Selma recognized the untapped potential of the post-workout skincare window.
When our founder Ann proposed the “Golden 15 Minutes” post-exercise protocol, Dr. Selma immediately saw its scientific value and became the driving force behind kingdo’s pioneering product development.
Proven by Science
Together with our Dutch technology and medical team, kingdo designed a systemized post-workout skincare protocol, integrating advanced device technology with targeted formulations. Our methodology emphasizes the Golden 15 Recovery Window—leveraging microcurrent, LED light therapy, and deep infusion to awaken skin and muscle simultaneously.
We validated our approach through collaborations with top European aesthetic clinics, fitness studios, beauty salons, and personal trainers, completing over 300 clinical follow-ups, confirming significant improvements in skin firmness, contour, and radiance.
Our Mission
To unlock the power of movement as the foundation of beauty and to redefine post-exercise skincare with innovative, evidence-based solutions that deliver real results.
Empowerment
We inspire and equip you to cultivate your beauty through movement and mindful skincare.
Science-Driven
Every product and protocol is grounded in rigorous research and validated clinical results.
Holistic Wellness
True radiance comes from nurturing the body, skin, and soul in harmony.
Innovation
We pioneer new standards in skincare by focusing on the unique post-workout window.
Integrity
Transparency, safety, and quality are at the heart of everything we do.
