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About Us
Movement Cultivates Beauty — Discover the science behind the Golden 15 Minutes
Our Story
At Kingdo, we transform the golden 15 minutes after your workout into a wearable ritual for beauty and recovery—your personal glow reset code. Founded on the belief that true beauty flourishes from within, Kingdo empowers a new generation to thrive by embracing movement as the root of radiant skin and well-being.
We understand that the moments right after exercise are a metabolic peak—a window when your skin is most receptive to renewal and transformation. This is the time to awaken your skin’s natural firmness and sculpt your contours, redefining beauty beyond the surface.
Our Origins
Kingdo was born in the Netherlands through the vision of Selma van Asselt, a passionate advocate for healthy living and an expert in anti-aging therapies. With over 30 years of research into the synergy of beauty devices and skincare, Selma recognized the untapped potential of the post-workout skincare window.
When our founder Ann introduced the ‘Golden 15 Minutes’ theory, Selma immediately saw its scientific value and became a driving force behind Kingdo’s pioneering product development.
Proven by Science
Together, they designed a systemized skincare protocol tailored specifically for this prime post-exercise moment, blending advanced device technology with targeted skincare formulations.
To validate their approach, Kingdo collaborated with top European medical aesthetics clinics, fitness studios, beauty salons, and private trainers, completing over 300 real-world clinical follow-ups.
Our Mission
To unlock the power of movement as the foundation of beauty and to redefine post-exercise skincare with innovative, evidence-based solutions that deliver real results.
Empowerment
We inspire and equip you to cultivate your beauty through movement and mindful skincare.
Science-Driven
Every product and protocol is grounded in rigorous research and validated clinical results.
Holistic Wellness
True radiance comes from nurturing the body, skin, and soul in harmony.
Innovation
We pioneer new standards in skincare by focusing on the unique post-workout window.
Integrity
Transparency, safety, and quality are at the heart of everything we do.